DC and Warner Bros. announced the Fall 2015 launch of DC Super-Hero Girls yesterday — a line of media content and merchandising in partnership with Mattel targeted at girls aged 6 to 12.
Why am I so conflicted about this?
Actually, I know why; I just don’t have time to write enough about it right now. The short(ish) version: My nieces love the established superheroes they’ve been exposed to, male and female alike. DC simply doesn’t have sufficient material for pre-teens with a wide variety of developed* female characters in either publishing or licensed product. [*Not that kind of developed — I do appreciate the athletic body types and modest costuming here.] So the idea of a line aimed specifically at girls is a corrective that points out a root problem, which is what I would rather see addressed. I don’t mean that the main stuff is only for boys, either, because it isn’t quite that pat.
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